You have about 7-10 seconds to make an impression on your visitors before they leave.
The majority of websites that I see have no clear message. I have to read through a lot of content to figure out exactly what I’m looking at!
- Does my website have a clear message?
- Am I asking my visitor to do one and only one thing?
- Will it take my visitor longer than a few seconds to understand what my site is about and what I am asking them to do?
- Will it take my visitor longer than a few seconds to see the benefit of my site?
Simple questions you would think, however, the majority of sites I visit are so filled with cluster and competing text that I don’t know where to go first so I just leave.
