There’s an expression that says “”Begin With The End In Mind.” (Steven Covey’s Seven Habits of Highly Effective People.)
Let’s make a simple analogy:
Think of your website as if it were your dream house.
In order to build the best house you can dream of, there’s lots of planning involved and you simply don’t pick up a hammer and some nails and start building your home without proper planning. Hiring an architect, a builder, a painter, an interior designer, etc., are simple examples of things you need to think about before you begin a process.
Your website is no different.
- What’s the purpose of your website
- What are your goals (increased sales, lead generation, brand awareness)
- How are you planning on promoting it
- Who will maintain it
- Who will keep the content relevant and fresh
These are just a few of many things to consider BEFORE you develop your website.
Imagine going on a road trip from Chicago to New York. Would you just get in your car and start driving? I’m sure some of you would and I would imagine you would eventually get to your destination, however, it’s common sense to plan your route using a map.
Proper planning can save you time and money.
Hopefully by now my two simple analogies help you understand the importance of proper planning.
